Jumat, 27 April 2012

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SAS Clinical Programming: In 18 Easy steps, by Y. Lakshmi Prasad

An indispensable guide to SAS Clinical Programming, this book is the first guide on this topic, to be written by an Indian author.
Written in an instructive and conversational tone for people who want to make their career in SAS Clinical Programming and entry level programmers for their day-to-day tasks. It is equipped with practical, real world examples, detailed description of programs, work flows, issues, resolutions and key techniques.
This book is a personal SAS Clinical trainer. It explains the art of SAS Clinical Programming in eighteen easy steps, covering everything from basics to ADS, TLF Creation, as well as CDISC SDTM and ADaM specifications.
Many statistical concepts are explained in an easy way so that you feel confident while using Statistical Procedures. If you are already working as a SAS Clinical Programmer, this book will aid you with sharpening your skills.

  • Sales Rank: #113468 in eBooks
  • Published on: 2014-09-12
  • Released on: 2014-09-12
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
I felt this book is perfect for me to understand the SAS programming aspects
By jay
Being a life science graduate with no prior knowledge of programming, I felt this book is perfect for me to understand the SAS programming aspects. Both programming and the clinical research aspects are well explained in simple words.To get started, this book will be helpful.

2 of 3 people found the following review helpful.
If you are interested on knowing what types of procedures ...
By Bine
If you are interested on knowing what types of procedures is used in clinical sas this is the book for you. But if you are looking for sdtm and adam or tlf this isn't the one. It contains only the spec.

0 of 0 people found the following review helpful.
This truly is best book for starters in SAS clinical
By KIRAN S GAIKWAD
This truly is best book for starters in SAS clinical. It is also best guide for Biostatistics in Clinical domain.

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Minggu, 22 April 2012

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  • Published on: 2007-01-01
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Credentialed to Destroy: How and Why Education Became a Weapon provides the necessary information to confront what is intended to be a wholesale transformation of the US economy and our society without any of our consent. Author and attorney Robin S. Eubanks lays out what was supposed to remain hidden until it was too late to stop the sought 'irreversible change.' She tells us: If Education is a means to an End, what is the Real Vision for Transformation? --How the reading and math wars were never about how to teach --How the new Common Core is actually not about content --Why the logical, rational mind is the real target of education reforms --Why higher ed had to be changed to push equity in credentials as the goal --What's wrong with a 21st Century Skills focus --Why the classroom objective keeps coming back to the student's values, attitudes, and beliefs Finally, Credentialed to Destroy provides repeated proof of how education was seen by the Soviets as their favorite weapon against the West during the Cold War. This book details extensive evidence from the 80s that education became an invisible and purposeful means of restructuring the West, especially the US, away from individualism and capitalism towards a more collectivist orientation in the future. A goal that guides the actual Common Core implementation and planned economic transformation described in detail in troubling quotes that lay out a global push. This book gives everyone the information they will need going forward to appreciate what has changed in education, when, how, and for what purposes. Precisely the information necessary to actually be internationally competitive and prosperous in the 21st Century.

  • Sales Rank: #844263 in Books
  • Published on: 2013-10-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .90" w x 6.00" l, 1.16 pounds
  • Binding: Paperback
  • 396 pages

Most helpful customer reviews

46 of 46 people found the following review helpful.
A real subject-matter expert - don't miss it!
By Mike Rogers
Robin Eubanks, as a mother, was alarmed by developments in the Atlanta school systems, and she started investigating the background to the claimed "improvements".
As an attorney dealing with technical details of businesses, especially healthcare, Robin has an extremely analytical approach, follows the evidence to its source, and always provides references for the reader to check.
As some of have begun to worry about Common Core, and it being, perhaps, not the gateway to a utopia of higher achievement that we were told, Robin Eubanks was already hot on the trail of the socialist underpinnings of the international movement to drive social evolution by creating a new class of malleable serfs.
As some of us began to worry that one-world government advocates using Agenda 21 were subverting the institutions which are supposed to guarantee our liberties, Robin was ahead of the curve in linking the goals of Agenda 21 with the changes in the education systems.
This book has been a while in the making because the author has been writing in parallel on her excellent blog, "InvisibleSerfsCollar.com", in an attempt to warn the nation of the perils contained in Common Core. However, do not think that the blog is all you need - Here, Eubanks lays out the whole case for you to judge in one tidy package. Buy the book!

23 of 23 people found the following review helpful.
A Must Read
By Meema
In her new book, Credentialed To Destroy - How and Why Education Became A Weapon, Robin Eubanks, an attorney experienced in due diligence research, stumbled on information that set her on a journey that would help her understand what was occurring in American education. Dumbing down, teaching to the test, teaching to the lowest common denominator, how do you feel not what do you think, the answer is not important, all of these concepts have been duly expressed by many and denounced with little if any progress in reversing. However, Eubanks gets to the root of the problem, not just moan about the symptoms of the disease, wherein are the dynamics of fundamentally changing American children from informed, individual thinkers, to “useful idiots” as Stalin referred to the masses he intended to enslave.

Although the book started as a blog, the documented research recorded goes far beyond what one could post in a blog. No one who is still able to think independently can read this intense and irrefutable collection of facts, links and data and still remain supportive of what is happening in the institutions that are redefining and irreversibly reshaping our children and, ultimately, our civilization.

Common Core Curriculum has been called other things, in other decades, the last was called Goal 2000. But it’s the same song, one hundredth verse. However this time it has advanced much further than in the thirties, sixties and nineties. The question is begged, is it too late? Are the majority of Americans already so dumbed down this book might as well be written in Greek? Or is this book a life raft for those few remaining thinkers to grab onto and float to safety?

Though this book tells the tale, lays out the dark plan from its inception, it does not presume to present the solution. That must come from those who are willing to open their eyes and choose to speak out. Many are already doing so and experiencing push back because this time, the Agenda is more deeply in place than ever before.

Sometimes we have to stand up and fight evil by calling it what it is and just saying no. Robin Eubanks should be lauded for her bravery.

20 of 21 people found the following review helpful.
Parents, grandparents, teachers and students need to know the truth now.
By Christina Bellar
As a newly retired public school math teacher who had smelled Common Core coming down the pike, I began to spend my time web surfing for details on the background and foundation of the new so-called reforms in Education. I happened on Robin Eubanks' fairly new website: Invisibleserfscollar.com and I was hooked. I read every post from its inception and have not stopped reading every post and every response.

Her book, this book, is the culmination of Robin's lawyer/historian/bear cub mama attempt to stop the coming educational tsunami which is undermining the hearts, minds and apparently souls of America's children. I have learned so much from the blog and the book that I could never assimilate myself. I have also followed many of her links to the history of the writers/manipulators of our children's futures.

My Polish Papa taught me from his experience with big C Communism and I had recognised long ago that much of what is now taught is the revisionist history Robin speaks about. But after reading Eubanks' writings I see that the plan is not failing, as I used to believe education reforms continue to do, but rather succeeding beyond the "planners" wildest dreams. Obama's Race To The Top money brought it all to fruit. W started the final act with his capitulation and NCLB. The issue is not a party issue, both parties have Common Core true believers ready to sell our kids down the river. And both parties have a few who see the 100 plus year old plot for what it really is. Read Robin Eubanks' new book and you will see it too.

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Senin, 16 April 2012

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  • Published on: 1911
  • Format: Import
  • Binding: Unknown Binding

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Minggu, 08 April 2012

[F825.Ebook] PDF Download Source Control, by Moshe Schein, John C. Marshall

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Source control is the key to the management of surgical infections. Surgical decision making is based on the marriage of evidence from clinical studies, inferences from biology, and the elusive component of surgical experience; this book combines these three elements. We have recruited an international group of authors who are acknowledged leaders in the field of surgical infectious diseases. We have challenged them to integrate evidence with experience and an understanding of biology so as to create overviews that will help the clinician who must make the difficult decisions. And we have kept them honest by asking a second group of equally eminent commentators to provide supporting or alternative views - in essence, to recreate the kind of dialogue that takes place between clinicians discussing a difficult problem. This is THE manual for the authoritative management of surgical infections!

  • Sales Rank: #4585227 in Books
  • Published on: 2013-10-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.13" w x 6.10" l, 1.68 pounds
  • Binding: Paperback
  • 470 pages

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Sabtu, 07 April 2012

[U250.Ebook] Download Ebook Brand Psychology: Consumer Perceptions, Corporate Reputations, by Jonathan Gabay

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Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.

Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them.  He answers key questions about brand and reputation management, including:
--Why do we trust some brands more than others?
--How important is integrity for a brand's survival?
--How can brand confidence be rebuilt during a crisis?

Using case studies and tips from respected neuropsychologists, economists, and IT, advertising, PR, and industry leaders, Brand Psychology turns theory into practical methodologies to help build meaningful, highly respected brands.

  • Sales Rank: #1597511 in Books
  • Published on: 2015-03-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .89" w x 6.14" l, 2.20 pounds
  • Binding: Paperback
  • 440 pages

Review
Marketing, branding and PR professionals; MBA level PR and Branding students; reputation management specialists

From the Author
Brand Psychology by Jonathan Gabay

Branded to death - Major new book exposes the power and the truth behind the most prestigious brands, and just how much they affect our lives. 

Every day, brands get inside our brains with a range of powerful psychological tricks which manipulate unsuspecting consumers into parting with their hard earned cash. But how do brands create such strong emotional attachments to us, and how do they come to resonate so strongly?

With over thirty years' experience, highly regarded brand expert, Jonathan Gabay has now published Brand Psychology to give us the answers. 

Written in a clear, concise style, Brand Psychology will comfortably sit on the shelves of academics, marketing departments, and anybody with even a passing curiosity into how we have all become so susceptible to the myriad of branding messages to which we are constantly exposed. Fearlessly written, the book exposes names and shames the brands whose desperate marketing ploys are keeping some dangerous truths out of the public domain. 

As our lives become increasingly intertwined with technology, Gabay explores how our data is used intrusively against us in the name of marketing. He shows us how this doesn't just affect us as consumers, but also our political choices - opening up powerful questions into the truth behind our democratic society. 

Brand Psychology demonstrates, with many lively examples and interviews with other field experts, just how widely our psychological tendencies are harnessed to create brand attachments to part us with our money. Did you know, for example, that children can often recognise a logo before they can talk? Or the reasons why sports supporters are so fanatical about brands? Or how psychology is deployed in pricing to ensure we select products which maximise profits for the manufacturer?

Brand Psychology demonstrates why we all should become more 'brand-aware', and teaches us how to spot when we are being manipulated, tricked, or just outright being lied to. Always illuminating, impressively researched and packed with relevant, contemporary examples, the book teaches us never just to trust what we are told - and exactly how to become more savvy consumers in our advertising bombarded lives. 
 
find out more brandunderstanding.com

About the Author
Jonathan Gabay is a branding expert, creative strategist, educator and writer. He has held several major advertising and marketing roles, including being Group Creative Head at Saatchi and Saatchi Direct.  He regularly contributes business insights to news media including CNN, ABC, BBC and Bloomberg, and he is a widely published author.  His books include Make a Difference with Your Marketing (Hodder & Stoughton), Improve Your Copywriting (Teach Yourself Books), Soul Traders and Brand Messiah (Marshall Cavendish).

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1 of 1 people found the following review helpful.
Very good
By Autamme_dot_com
This is a massive, detailed book that seeks to lift the lid on the world of brand psychology, explaining why customers can be immensely loyal and trusting of certain brands, especially when seeded by positive vibes through corporate social responsibility and ethical transparency programmes.
Make no mistake, this is not a quick read. Twenty-two detailed chapters cover this incredibly interesting world, as viewed from both customer and brand perspective. The science behind our behaviour is examined in minute detail, challenging along the way some preconceptions and common understandings. All of this knowledge is backed up by case studies and advice from neuropsychologists, economists and industry participants.
If there is one criticism it is just that the book can be too overwhelming. You have to put it down, take a break and continue at a later stage. The poor old brain just can’t cope with this flood of information within a long-march sequential read, so the book being broken down into so many chapters is a good thing. A very detailed index at the end also helps the reader, so you can deep-dive into the book to find a piece of specific information as you wish. It appears that the book doesn’t include citations and further reading suggestions as would benefit a reference book suitable for academic research (although this was a pre-release review book but there was no suggestion that such a chapter was “to follow”.)
The book’s internal design and navigational elements left a fair bit to be desired. It seemed to be a bit of an unorthodox mix that did not really help the reader. With a book of this size and complexity, each and every aid should be seized upon with gusto.
Yet considering the material covered, the author has done a great job and produced a highly informative, interesting, enjoyable and addictive book.

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Jumat, 06 April 2012

[J624.Ebook] Fee Download How Ottawa Spends, 2011-2012: Trimming Fat or Slicing Pork?, by Christopher Stoney, G. Bruce Doern

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How Ottawa Spends, 2011-2012: Trimming Fat or Slicing Pork?, by Christopher Stoney, G. Bruce Doern

Leading scholars from across Canada examine a new era of "life under the knife" in the context of the Harper agenda after five years in power, the partisan calculus of a minority Parliament, and a deep global recession still in crisis mode. Given the budget-related pressure for an election, the book poses questions about the degree to which the budget agenda involves the political arts of "trimming fat" versus "slicing the pork" of partisan spending. Several closely linked political, policy, and spending realms are examined, including economic stimulus, environmental assessment, energy and climate change, health care, science and technology, immigration, and northern strategy (including affordable housing). Related governance issues such as the use of new media, regulatory budget cuts, Industry Canada as an economic regulator, and federal compensation costs are also discussed in detail. Contributors include Frances Abele (Carleton University), Caroline Andrew (University of Ottawa), Vandna Bhatia (Carleton University), Neil Bradford (University of Western Ontario), Francois Bregha (Statos), David Castle (University of Edinburgh), G. Bruce Doern (Carleton University and University of Exeter), Nick Falvo (Carleton University), Mary Francoli (Carleton University), Ruth Hubbard (University of Ottawa), Derek Ireland (Carleton University), James Lahey (University of Ottawa), Douglas Macdonald (University of Toronto), Eric Milligan (Regulatory Consulting Group Inc, Ottawa), Leslie A. Pal (Carleton University), Gilles Paquet (University of Ottawa), Peter W.B. Phillips (University of Saskatchewan), Richard Schultz (McGill University), Christopher Stoney (Carleton University), Kernaghan Webb (Ryerson University), and Wei Xie (doctoral student, Carleton University).

  • Sales Rank: #13900053 in Books
  • Brand: Brand: Mcgill Queens Univ Pr
  • Published on: 2011-08-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .80" w x 6.00" l, .95 pounds
  • Binding: Paperback
  • 344 pages
Features
  • Used Book in Good Condition

About the Author
Christopher Stoney is a professor in the School of Public Policy and Administration at Carleton University. G. Bruce Doern is a professor in the School of Public Policy and Administration at Carleton University and in the Politics Department at the Unive

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Selasa, 03 April 2012

[S913.Ebook] Download Covering America: A Narrative History of a Nation's Journalism, by Christopher B. Daly

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Today many believe that American journalism is in crisis, with traditional sources of news under siege from a failing business model, a resurgence of partisanship, and a growing expectation that all information ought to be free. In Covering America, Christopher B. Daly places the current crisis within a much broader historical context, showing how it is only the latest in a series of transitions that have required journalists to devise new ways of plying their trade.

Drawing on original research and synthesizing the latest scholarship, Daly traces the evolution of journalism in America from the early 1700s to the "digital revolution" of today. Analyzing the news business as a business, he identifies five major periods of journalism history, each marked by a different response to the recurrent conflicts that arise when a vital cultural institution is housed in a major private industry.

Throughout his narrative history Daly captures the ethos of journalism with engaging anecdotes, biographical portraits of key figures, and illuminating accounts of the coverage of major news events as well as the mundane realities of day-to-day reporting.

  • Sales Rank: #27575 in Books
  • Published on: 2012-03-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.19" h x 1.53" w x 7.42" l, 2.58 pounds
  • Binding: Hardcover
  • 576 pages

Review
"A comprehensive, fresh telling of an important dimension of American history. Covering America adds shape and new understanding to the intriguing stories many of us know as myths of origin, from Ben Franklin's escape from printer's devil servitude to biographies of such greats as David Halberstam and H. L. Mencken. Daly is skeptical enough to dig into the facts behind the legends, but happily he is not on a debunking crusade. His obvious faith in journalism as an honorable estate (as Louis Rubin calls it) and learned profession (as Robert E. Lee tried to envision it) comes through."―Douglas Cumming, author of The Southern Press: Literary Legacies and the Challenge of Modernity

"This is grand narrative as it should be―deftly balancing nuanced and consequential portraits of individual characters (Mencken, Luce, Hearst, Winchell, Lippmann) with compelling accounts of the big developments. . . . I learned much from it and I truly enjoyed it."―Bruce Schulman, author of The Seventies: The Great Shift in American Culture, Society, and Politics

"Essential reading for anyone who cares about American history, media, or culture. This is a great story about the entire tradition of journalistic storytelling, told smartly and thoroughly."―Susan Orlean, staff writer for The New Yorker and author of Rin Tin Tin: The Life and the Legend and The Orchid Thief

"In this scholarly yet readable volume, Daly presents a surprisingly spirited and detailed account of American journalism and the many ways in which the press has impacted the trajectory of American history, and vice versa. . . . Any history book runs the risk of being bland, but Daly peppers the text with amusing anecdotes and intriguing facts. In addition to the interesting stories, Daly makes many cogent arguments about what the press has meant to the country's shared history and identity."―Publishers Weekly

"Daly provides a lively, interesting review of journalism's many personalities, events and trends. It is an excellent work of history concerning the profession and business of journalism, filled with anecdotes and intriguing facts. It surely belongs on the shelves everywhere journalism is celebrated."―Bookviews

"A handful of vintage black-and-white photographs illustrate this meticulous , methodical, and absolutely invaluable recommendation especially for public and college library collections."―Midwest Book Review

"In Covering America: A Narrative History of a Nation's Journalism, Christopher B. Daly has written a masterful, meticulously researched work that should be celebrated by not just those in the field but every informed citizen. In this landmark account, he has brilliantly examined the economic, political and social forces that have shaped America's media since their beginnings 'as a tiny and timid affair conducted by a handful of people in a remote backwater of the great British Empire.' . . . A professor of journalism now at Boston University, Daly spent 10 years as an AP editor and reporter and a decade at The Washington Post before moving to academia. He knows his subject inside-out (as it were). He also knows how to write ― and the proof is this compelling, character-driven account filled, almost novelistically, with iconic, colorful and distinctly American characters."―Providence Journal

"The combination of the big business picture with the work of individuals makes for an interesting study of the United States through the lens of the mass media, an essential form of communication throughout American history."―The Historian

"This is a useful, very up-to-date one volume narrative summary of the story. . . . For students of the history of information, this is a welcome addition to the literature on who supplied many types of publications to the American public and how they functioned. It is a practical volume for both students of American history and for participants in American media, such as journalists, editors, and publishers. In the vernacular of today's media, it is also 'a good read.'"―Information & Culture

"The strength of Covering America is Daly's emphasis on story. In a genre awash in mind-numbing recitations of names and dates, Daly has pared matters down to their essentials and given his characters room to breathe. . . . But it is in Daly's attention to larger forces, including technology, that makes Covering America stand out."―Neiman Journalism Lab

"Daly has a knack for telling a good story. . . . [Readers] will realize, as Daly makes clear, that the change [to digital newspapers], like other changes before it, is not the end of journalism, but another phase in its history."―H-Net Reviews

"This engrossing, wide-ranging history of American journalism from the colonial era to the present makes a tremendous contribution to mass communication education by being that rarest kind of textbook―one that reads like literature instead of CliffsNotes."―Journalism & Mass Communication

"Journalism students will leave a class after reading Daly's book with a clear understanding of the methods and values of the field they will soon enter. They will also gain some confidence that journalism will continue even if paper and ink disappear."―Journalism History

"Daly indicates that although some media entities certainly will meet their demise, others will adapt and allow journalism to thrive in whatever new form it takes."―American Journalism

About the Author
A veteran journalist, Christopher B. Daly teaches journalism and history at Boston University. He is coauthor of Like a Family: The Making of a Southern Cotton Mill World, which won the Albert J. Beveridge Award of the American Historical Association and the Merle Curti Award of the Organization of American Historians.

For more information, please see Prof. Daly's website, http://www.coveringamerica.me/

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8 of 8 people found the following review helpful.
A must read if you care about what's happening to journalism
By Dan Bricklin
Everyone who cares about the "new media" -- whether for good or ill -- should read this book. It will make you a better citizen. Even if you don't care particularly about news and journalism, the history and personalities make it a fun and informative read.

I had the privilege of reading the early drafts of this entire book. Now I have the real hardcover version in my hands that arrived today from Amazon. As the son (and grandson) of a printer, a person who did work with newspapers (helping them convert to computerized typesetting in the 1970's), and an early blogger from 1999, I've lived through a very small part of the world covered in this book. I've invented things (the pioneering VisiCalc spreadsheet) and met many of those who were inventing the tools used by today's citizen and professional journalists. Reading this book was so helpful in putting the incredible evolution of journalism in the USA in perspective. What my generation has lived through is such a small part of a fascinating story with towering, sometimes courageous, and inventive individuals in each generation.

Chris weaves together the history of the United States with the evolution of the practice and business of telling us about that history, and influencing it, as it happened. An experienced feature writer as well as an historian and teacher, he brings the personalities to life and relates them to what mattered to creating the journalism we've known and that we'll be seeing in the future. I think students of business and technology will find this of interest, in addition to the obvious journalism, history, and government majors.

While the length (461 pages plus end-notes with many illuminating gems) may seem long, the sections of each chapter stand alone well like a magazine article as each personality or event is presented. They all flow together as a complete narrative if, like me, you find this hard to put down.

3 of 3 people found the following review helpful.
Great teacher's resource
By Kelly Sharbel
I teach a History of the Media class to high school students. This book is a good read if you have an interest in the development of the media in the United States and it is an excellent supplement for me as a resource. I haver several other book/textbook resources but this is by far the most comprehensive.

1 of 1 people found the following review helpful.
An exceptional achievement
By Michael Bluhm
Professor Daly's book is by far the best history of U.S. journalism that I have ever encountered. The breadth of Daly's scholarship is astounding: he spent almost a decade digging into every aspect of U.S. media history, and the book meets the highest standards of academic inquiry in the Colonial Era as well as it does through the Civil War, the rise of radio and television, and the perpetual news cycle and digital technology of today.

Daly's writing is also a particular advantage of the book, because it will draw in beginning and advanced students of the field. Daly tells the story of U.S. journalism through minutely crafted biographies of central figures and milestone events. He has a naturally authoritative voice, and his command of his research resonates through every passage.

If you are considering a textbook to use for a journalism history course, you will not find a more thorough, informative, insightful, or better book. If you are simply interested in learning about U.S. media history, this is the best place to start. This is an achievement on a par with Michael Schudson's "Discovering the News." Daly's book is a profoundly impressive landmark in the history of journalism.

I should add that I am a lecturer in journalism and journalism history at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, though this review reflects only my view. I have been teaching journalism and journalism history for some 15 years at universities on three continents, and I was asked to teach the introductory course at ASU, Principles and History of Journalism, partly because of my knowledge of journalism history.

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